No artificial flavors. Daily oral care. Chewy, porous texture. Helps clean hard-to-reach teeth. 57% Average reduction in tartar buildup. Scientifically tested to reduce tartar buildup (Testing conducted on DentaLife Sm/Med sized chew treats). No artificial colors. Finally, a daily dental treat that gives you the confidence you're looking for in your dog's oral care. Purina DentaLife is made of a scientifically tested, innovative and porous texture that gets dogs chewing with even those hard-to-reach teeth. 8 Distinct ridges. Helps clean hard-to-reach teeth down to the gum line. Helps freshen breath. Wholesome ingredients and a tasty chicken flavor. VOHC Accepted: Veterinary Oral Health Council. Helps control tartar. www.vohc.org. purina.com. Produced in USA facilities. Printed in USA.