Mild gentle for delicate baby skin. Clinically mildness proven. For over 125 years Johnson's formulas have been specially designed for baby's unique and delicate skin. Great for kids and adults too! Contains mild moisturizers & delicately cleanses baby's skin. Hypoallergenic & tested with dermatologists. Formulated to be gentle, never harsh. Every Johnson's product is designed to meet exceed the top internationally recognized regulatory standards. Learn more at www.johnsonsbaby.com. No parabens, phthalates or dyes. www.johnsonsbaby.com. Questions? 866-Jnj-Baby; Outside US, dial collect 215-273-8755.