Whisky with natural cinnamon flavor. Red hot. Ignite the Nite: What you have here is smooth whisky with a fiery kick of red hot cinnamon. It tastes like heaven, burns like hell. What happens next is up to you. fireballwhisky.com. Toll free 866-Sazerac. Alc. 33% by vol. (66 proof). Produced by Sazerac Co. Frankfort, KY.