Gluten free. Vegan. Sugar free. Anticavity, antigingivitis and antisensitivity toothpaste. Cavities. Plaque. Gingivitis. Enamel. Tartar. Fresh breath. Whitens. Sensitivity relief. Deep clean. Odor neutralization. Fights bacteria on teeth, tongue, cheeks and gums. Whole mouth health. 12 hr antibacterial protection (vs. non-antibacterial fluoride toothpaste with twice daily 4 weeks of continued use). Stannous fluoride. Whole mouth health (Helps reduce plaque that leads to gingivitis; fortifies enamel; helps relieve sensitivity with continued use. Not intended for prevention or treatment of more serious oral conditions). Protects teeth, tongue, cheeks, gums. Proudly made by American workers. ADA accepted. American Dental Association. Helps prevent cavities. Helps prevent and reduce plaque. Helps prevent and reduce gingivitis between teeth. Helps reduce tooth sensitivity. Helps remove tooth surface stain. Helps reduce bad breath. www.colgatetotal.com. SmartLabel: App enabled. Questions? 1-800-468-6502. Save water. Turn off the tap while brushing. Responsibly made (To learn more, visit www.colgatepalmolive.com/responsibly-made).