Gluten free. Whiter smiles between brushings. Alcohol free. Whitening (Whitens by removing surface stains and helps to prevent new stains between brushings) Effective peroxide formula. Actively whitens & seals out new stains (Whitens by removing surface stains and helps to prevent new stains between brushings). Enamel safe/freshens breath. Whiter teeth in 5 days with the Optic White line. Use Optic White Mouthwash after brushing with Optic White Toothpaste and Optic White 360 degrees Toothbrush. Does not contain ethanol. www.colgateopticwhite.com. SmartLabel: App enabled. Scan for more information. 1-800-468-6502. www.colgateopticwhite.com. Turn off the tap while brushing. Save water.