Cheek & tongue cleaner. Reduces 151% more bacteria (bacteria that cause bad breath vs. brushing teeth alone with an ordinary flat-trim toothbrush). 360 degrees. Whole mouth clean. For a healthier whole mouth clean! (vs brushing teeth alone with an ordinary flat-trim toothbrush). Cleaning bristle and polishing cups help remove more plaque and stains than an ordinary flat-trim toothbrush. Unique cheek & tonque cleaner helps reduce 151% more bacteria (bacteria that cause bad breath vs. brushing teeth alone with an ordinary flat-trim toothbrush) from your mouth. Cleans teeth, tongue, cheeks, gums. www.colgate360.com. Questions? 1-800-468-6502. www.colgate360.com. Save water www.colgate.com/savewater. Made in Switzerland.