Every age. Every stage. Every day. Non-comedogenic. This non-soap, daily cleansing bar is specially formulated for dry, sensitive skin. Ideal for face and full body cleansing in the bath or shower. Moisturizes skin as it cleans. As mild as the mildest bar cleanser. Non-comedogenic. Non-irritating. Hypoallergenic. Dermatologist recommended. Cetaphil.com. Made in USA.