20 loads (Contains 20 regular loads as measured to between lines 1 and 2). New advanced formula (vs. regular All free clear). No 1 brand recommended by dermatologists allergist & pediatricians for sensitive skin. Care beyond clean. 100% free of perfumes & dyes. Fights 100% of stains types: Bleachable, oily/waxy, enzymatic, particulate. Safe for all HE washing machines. 100% free of perfumes & dyes. Hypoallergenic. Safe for septic systems. Works effectively, even in cold water. As always, contains no phosphates. all-laundry.com. how2recycle.info. Learn more at all-laundry.com. For product ingredient listing, go to www.all-laundry.com or call 1-800-457-8739. Questions? Call 1-800-457-8739. All includes biodegradable surfactants and the bottle contains 25% or more post-consumer recycled plastic.